More and more luxury brands are launching diffusion lines, which are lower quality products that typically retail at more affordable prices than their signature product lines. These secondary step-down line extensions make their products become accessible to a wider audience.

See by Chloé, launched in 2001, is a perfect example of this phenomenon. Aiming it towards a younger audience, you could call See by Chloé a youthful, more casual sister of Parisian fashion house Chloé.

With See by Chloé bags priced at around $400 – $700, I still wouldn’t call these bags a bargain. But hey, sometimes you’ve got to save some money for a worthy cause.

I love this line because it’s feminine and it has a charming vibe to it. I fell for the new Kay 24 Hours Satchel bag. It combines suede and leather and is finished off with some nice details in a subtle and easy-to-wear way. The magnetic closure in the shape of a little bow deserves special attention. Another nice feature is the adjustable cross body strap, which is removable.

Which See by Chloé bag do you like better? This Kay 24 Hours Satchel bag or the Jill bag?

Get your Kay 24 Hours Satchel bag // here